Our Mission & Vision

The mission of Rebirth is to encourage families in the love of God and each other, and to magnify the name of Jesus Christ. Pastor Jeff’s vision is to glorify our God and Savior, Jesus Christ, through doing his work. Jesus ministered to the sick. He fed the hungry and helped people in need. During our first three years, the mission and vision included working to get our our own facility. And, in 2011, we did! Pastor Jeff led an effort to purchase the 13,500 square foot facility located at 221 Maltby St. in Rochester, NY. This year, our work focused largely on cleaning and refurbishing the building and reaching out to our neighbors.

Leadership Team:

Our leadership team recognizes the authority of God, and realizes that we are shepherds who serve under the Chief Shepherd, Jesus Christ. We desire to devote ourselves to prayer and to the ministry of the Word. Our passion and goal is to equip the believers for the work of the ministry until we all attain maturity in the fullness of Christ.


Pastor Jeff, Founder & Senior Pastor

As the primary teaching pastor and founder, Pastor Jeff has a passion for carefully unpacking the truths of Scripture. Members and visitors often tell him he’s “hilarious.” Yet with every bit of humor, he unveils key Bible principles and wisdom. He is a preacher’s kid and an exceptional gospel drummer. Jeff worked as a Deacon, Music Minister and Youth Leader in his parents’ ministry. He became a licensed minister in 1996, an ordained Elder in 1998 and, in 2008, he founded Rebirth Ministries, Inc. He still enjoys kicking the set at home and with his son during Sunday Worship. He also plays the organ and keyboards and taught his kids to play. He’s a thinker, very prophetic about the future. He’s also a staunch believer in parents paying attention to what’s happening in the family, and valuing their children’s gifts and talents. He respects the challenges today’s youth face and teaches the Holy Bible in a fun way that appeals to different ages, and generations. He has been honored for his contributions to worldwide missions and for his work in the city. In 2016, the City of Rochester declared September 25th as Pastor Jeffery L. Benjamin Sr. Day, in recognition of his many works.


Asst. Pastor Cynthia, Trustee, Pastor’s Wife
Cynthia is humorously called the “chairman of the board” by her husband. Her main charge is to help Pastor Jeff in all areas of the ministry and assist in leading, defining and carrying out the mission and vision of the church. She’s an innovative voice and a key organizer and planner of events and church work, often establishing new groups, fundraisers and programs. Her leadership with a youth group and women’s programming helped raise funds to air condition both the Worship Center and the Rebirth Prayer Center. Members and visitors share feedback about her friendly, welcoming spirit. Cynthia is the primary worship and praise leader and she facilitates Sunday Worship.
She organized ReBirth’s first Sunday School in 2012 and taught the Adult Sunday School Class for six years.  She organized and introduced the church’s Prayer Center in December 2017 and created a new Children’s Church in July 2018. Cynthia works  prayerfully with the Pastor to appoint Officers and Workers. She is constantly amazed at the wonders of God, and how suddenly amazing things can happen! She also is a longtime editor at the D&C who previously served as a photojournalist in the U.S. Army Reserves until 1991.